Friday, 5 June 2015

Print Media Advertising, Print Media Advertising agency in Delhi India

“Types and Benefits of Print Media Advertising”

print mediaMarketing pundits and professionals for some time have been deliberating on one burning question: Is print media advertising dead? With an incredible high growth of digital media where internet has become integral part of the marketing mix, print media has become the focus of debate. However contrary to popular belief print media is still very much in power.


Though digital media advertising is offering myriad of benefits like more exposure to target audiences and being cost effectiveness, print media isn’t backing off easily.  A country like India where Internet has gained foothold is still home to audiences where print media advertising is staunchly holding is position. Consider this, The Times of India, which happens to be the largest daily newspaper in English in the world boasts a daily readership of four million approximately. What makes this so astonishing is the fact that it is not the largest newspaper of the country.

print mediaPrint media advertising refers to any kind of adverts that are published or printed on newspapers, magazines, billboards, flyers and brochures. Books and banners are also part of the print media.

Flexibility

India is home to numerous cultures and ethnicities. There is no doubt that with this diversity Indian advertisers have to work with different norms, languages and consumer patterns. As stated above that the English daily The Times of India has daily readerships of four million people but compared to Hindi and Malayalam newspapers it lags far behind. With more than fifteen languages spoken across India, print media advertising offers marketers a chance to create localized advertisements then to rely on digital and electronic media where the language has to be singular for all viewers.

Longevity of advertisements

With print media advertising you can ensure that your message is repeatedly shared with your target audience.  Once an advertisement has been printed in a newspaper or a magazine it will be visible to anyone who reads it. Also at times magazines and newspapers are read again and again in waiting rooms, homes and offices. This means that your print ad may be read repeatedly in the next few months. You will be surprised to know that a daily newspaper called Dainik Jagran which is also one of the most read paper in India has an impressive three million circulation whereas it is read by a mammoth 15 million readers only because it is passed on to others.

Print is always credible against pop up ads

print media
Internet is being used by everyone. This includes legit advertisers that want to sell their products and services and by the con artists that are using black hat tricks like spamming, malware ads and other nefarious tricks. However with print advertisements audiences have always read with a sense of belief and legitimacy. Banners, pop up ads and spam emails have made users online cautious of digital media advertisements. However with print there is no harm or danger of viruses.

print mediaBranding done right

Online or other forms of media have restrictions that inhibit brands to properly promote themselves. Fonts, size and even colors have to be reworked to ensure your message goes through. But with print media advertising you don’t have to worry about such tedious things. You can create a consistent advertisement where your brand bible can be followed to the letter.

With so many benefits and potential of print media advertisements it is imperative that you find a professional agency to work with.  White Rose Advertising is a leading print media advertising agency in Delhi that offers complete print media solutions to its clients. If you are interested in working with a top notch advertising agency that brings about experience, creativity and delivers visit our website today here: www.whiterosead.com

6 comments:

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