Thursday, 18 June 2015

How Outdoor Advertising in Delhi Can Shoot Up Your Revenues

All types of businesses often search for new paths for advertising and promoting all their products as well as services. Effective advertising procedures vary among various sorts of businesses and also industries. Hence, there is no simple one single correct and effective way but there are many. Outdoor advertising is a part of such processes which bring success to the businesses in Delhi.




Advantages Provided by Outdoor Advertising in Delhi

In the modern times of technological advancements, cities like Delhi with a dynamic lifestyle always have a liking for outdoor advertising more than any other way of advertisement. The benefits provided by outdoor advertisements in Delhi are:

·         Product Awareness: Consumers always stay well informed about the products of their favorite companies or the stuff just launched by any new firm. Keeping information about the type of products we use is quite essential.

·         Increase in Sale: Outdoor advertising in Delhi fetches more number of people to the products of the companies and the level of sales increases dramatically. It actually attracts the consumers of Delhi towards buying the advertised products.

·         Establishes Brand Loyalty: When a company spreads outdoor advertising it definitely gives hike to the popularity of the brand which later on increases its loyalty. People gradually start believing and relying on the products provided by the same brand.

·         Distributorship Encouraged: An excellent outdoor advertising also creates interest in a number of potential dealers to take up distributorship for making the product reach to the customers staying at different parts of Delhi. The more numbers of distributors help in the development of the firm and its revenue.

·         Available 24x7: Delhi is one city with busy citizens and only quick yet recurring advertisements fit in here. The advertisements which are available active for 24 hours and advertise round the clock.

·         Flexible Way: This type of advertising is flexible while making choices that in which areas of Delhi are to be targeted to sell particular products of the company.
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Apart from all these the creative opportunities associated to outdoor advertising method in Delhi are really many.

Friday, 5 June 2015

Print Media Advertising, Print Media Advertising agency in Delhi India

“Types and Benefits of Print Media Advertising”

print mediaMarketing pundits and professionals for some time have been deliberating on one burning question: Is print media advertising dead? With an incredible high growth of digital media where internet has become integral part of the marketing mix, print media has become the focus of debate. However contrary to popular belief print media is still very much in power.


Though digital media advertising is offering myriad of benefits like more exposure to target audiences and being cost effectiveness, print media isn’t backing off easily.  A country like India where Internet has gained foothold is still home to audiences where print media advertising is staunchly holding is position. Consider this, The Times of India, which happens to be the largest daily newspaper in English in the world boasts a daily readership of four million approximately. What makes this so astonishing is the fact that it is not the largest newspaper of the country.

print mediaPrint media advertising refers to any kind of adverts that are published or printed on newspapers, magazines, billboards, flyers and brochures. Books and banners are also part of the print media.

Flexibility

India is home to numerous cultures and ethnicities. There is no doubt that with this diversity Indian advertisers have to work with different norms, languages and consumer patterns. As stated above that the English daily The Times of India has daily readerships of four million people but compared to Hindi and Malayalam newspapers it lags far behind. With more than fifteen languages spoken across India, print media advertising offers marketers a chance to create localized advertisements then to rely on digital and electronic media where the language has to be singular for all viewers.

Longevity of advertisements

With print media advertising you can ensure that your message is repeatedly shared with your target audience.  Once an advertisement has been printed in a newspaper or a magazine it will be visible to anyone who reads it. Also at times magazines and newspapers are read again and again in waiting rooms, homes and offices. This means that your print ad may be read repeatedly in the next few months. You will be surprised to know that a daily newspaper called Dainik Jagran which is also one of the most read paper in India has an impressive three million circulation whereas it is read by a mammoth 15 million readers only because it is passed on to others.

Print is always credible against pop up ads

print media
Internet is being used by everyone. This includes legit advertisers that want to sell their products and services and by the con artists that are using black hat tricks like spamming, malware ads and other nefarious tricks. However with print advertisements audiences have always read with a sense of belief and legitimacy. Banners, pop up ads and spam emails have made users online cautious of digital media advertisements. However with print there is no harm or danger of viruses.

print mediaBranding done right

Online or other forms of media have restrictions that inhibit brands to properly promote themselves. Fonts, size and even colors have to be reworked to ensure your message goes through. But with print media advertising you don’t have to worry about such tedious things. You can create a consistent advertisement where your brand bible can be followed to the letter.

With so many benefits and potential of print media advertisements it is imperative that you find a professional agency to work with.  White Rose Advertising is a leading print media advertising agency in Delhi that offers complete print media solutions to its clients. If you are interested in working with a top notch advertising agency that brings about experience, creativity and delivers visit our website today here: www.whiterosead.com

Wednesday, 3 June 2015

Mobile Friendly Website - Advantages of Responsive Website Design

Responsive Website Design

If we talk about the increased use of smart phones and tablets, there’s no doubt that Smart phone market has experienced a great deal of breakthrough, with billions of people being dedicated users. This is a major reason that demands the websites to have a responsive website design in order to be compatible for different browsers over various devices.

If you are thinking about getting your website mobile ready to gradually increase the ratio of mobile sales over desktop sales, you have made the right decision. Clearly, people spend countless hours over their tablets, iPads and Smart phone - making these devices the ultimate tool to expand your business. By making your website easy to access over different mobiles, you automatically enhance the user experience, your site ranks better on search engines and most importantly, it saves your users a lot of time.

So before you look for a responsive website designing agency in Delhi, you need to know the essential advantages that will help your business grow immensely.

Increased Reach, Sales & Conversions
By implementing the responsive design, you make it easier for your website to get accessed by its potential users on the different mobile devices. Regular users will normally access the website which isn’t upgraded for mobile use and it will be very difficult to navigate. But if a website has been refined for mobile platforms, the reach will explicitly increase as there will be no redirections. A stable website with great responsive design improves the reach, sales and conversion.
mobile-friendly 
Increased Visibility & Easy Monitoring
A mobile friendly website has same links and no redirections, this automatically decreases additional maintenance. Also, a single website is easy to track using Google Analytics and similar tools that have been perfected to monitor multiple devices. This eases out the entire process of tracking and you can get all the data in an integrated platform. Also, there is no need to write separate content for mobile site, increasing your chances of getting good rank in SERP.

Easy Modification & Maintenance
A mobile phone website designing agency will help you switch to a responsive design easily because there is no need to create an additional site from the scratch. This reduces the add-on maintenance, development and support expenses. By implementing the various methodologies to improve the website’s performance, the optimization process works on all verticals. Moreover, a single administrative dashboard helps in managing the website optimally, without having to worry about layouts, tools or the entire CMS. As a result, multi-device experience is boosted.

Increased User Experience
By optimizing your website for all mobile platforms, you step ahead in accommodating the needs of your users. Since the responsive design normalizes the website for all major mobile platforms, you can cater to various factors such as pixel resolution, screen size, touch capacity, and click versus touch easily. By using all the metrics, you enhance the user experience by letting them view, scroll, navigate and perform all other operations in a hassle free way on their smart device. It’s a win-win situation for you and your business!




There are many other benefits that can prove beneficial for your business, especially when you opt for mobile-friendly design. All you need is an experienced mobile phone website designing agency to help you carry out all the changes.